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Use in combination with Elvive Purple shampoo for maximum results. Only use for hair colour correction purposes. Ultra rich texture for deep nourishment. Highly pigmented formula for strong anti-brassiness correction. For ultra nourishment that is more caring than Elvive Purple Shampoo and Conditioner try our Elvive Purple Mask. I firstly just wanted to say that this L’Oreal Paris Elvive Colour Protect Purple Intensive Mask honestly left my hair feeling the softest it has for a while, it was super nourishing and left it feeling healthy.. The Power of Intensive Purple Mask Key Product Benefits: 1. Keep out of reach of children. It is great. So I naturally have brown hair but I have a lot of blonde highlights, and I always want to keep them as light as possible and not brassy. 2. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. You can also use it before shampooing if you need a little extra detangling or conditioning. I now use L'Oreal Paris Elvive Purple Shampoo and alternate L'Oreal conditioners but once a month I use the purple shampoo and conditioner. Once a week, after purple shampoo, apply on damp hair and leave on for 5 minutes before rinsing well. The first time I used L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple shampoo and conditioner, the yellow was gone. How to use it: Apply the mask after shampooing with the L’Oréal Paris EverPure Repair & Defend Shampoo, massage the balm into wet hair from roots to ends, and leave it on for three to five minutes, then rinse.

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